A display network is an online advertising platform that enables advertisers to showcase visual ads, such as images, videos, and graphic banners, across websites and mobile applications throughout the web.
The functioning of a display network relies on placing ads on websites that are part of the network. Ads are selected by an algorithm based on various criteria, such as the user’s geographical location, their interests and browsing behaviors, and the content of the page where the ad is being displayed.
To start using a display network, the advertiser creates an advertising campaign and sets their advertising objectives, such as increasing brand awareness or generating traffic to their website. They then choose the websites where they want to display their ads, along with the ad formats and relevant keywords.
In summary, a display network is an online advertising platform that allows advertisers to showcase visual ads on websites and mobile applications across the web. It utilizes cookies to collect data about users and their browsing behaviors, enabling ads to be displayed to the right users at the right time.