I am Álvaro Blanco, a specialist in digital marketing and communication with over ten years of experience in the industry. Since 2009, when I created my first website, I have dedicated myself to helping businesses, organisations, and political groups stand out in the vast online landscape.
My experience covers all aspects of digital marketing and communication, including SEO, SEM, content marketing, social media, email marketing, affiliate marketing, digital advertising, and data analysis.
Search Engine Optimization (SEO)
My expertise in SEO allows me to optimise websites to achieve high rankings in search engines, thereby increasing organic visibility and qualified traffic. I use advanced techniques in keyword analysis, on-page and off-page optimisation, and link-building strategies.
Search Engine Marketing (SEM)
In SEM, I manage paid advertising campaigns on Google Ads and Bing Ads, designed to generate fast and measurable results. My approach includes creating effective ads, managing budgets, and continuous optimisation to maximise ROI.
Content Marketing
I create and manage content marketing strategies that attract, convert, and retain customers. From writing blogs and articles to producing videos and podcasts, my goal is to provide relevant and valuable content that resonates with the audience.
Social Media
In social media, I design and execute campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. My approach includes creating engaging content, managing communities, and analysing performance to continually improve the strategy.
Email Marketing
I develop and manage email marketing campaigns that build lasting relationships with customers. I use segmentation and personalisation techniques to ensure each message is relevant and effective.
Affiliate Marketing
In affiliate marketing, I collaborate with strategic partners to extend reach and generate sales. I design affiliate programmes that benefit both the company and the affiliates.
Digital Advertising
I manage digital advertising campaigns on platforms like Google Ads, Facebook Ads, and other advertising networks. My goal is to reach the right audience at the right time with relevant and persuasive ads.
Data Analysis
I use advanced data analysis tools like Google Analytics and Tableau to measure and evaluate campaign performance. My data-driven approach allows me to make informed decisions and continuously optimise marketing strategies.
Strategic Communication
My experience in strategic communication enables me to create coherent and effective messages that reinforce brand identity and connect with the audience. I develop integrated communication plans that include public relations, crisis management, and internal communication.
Web Design and Development
Additionally, my experience in web design and development, with a focus on user experience (UX) and usability, ensures that every online interaction is smooth and meaningful. I design responsive and conversion-optimised websites.
With a focus on return on investment (ROI) and continuous optimisation, I am committed to my clients’ success in the competitive world of digital marketing and communication. If you are looking to improve your digital presence and achieve your marketing goals, Álvaro Blanco is here to help you navigate the complexities of the digital landscape and achieve exceptional results.
Certifications
Google Ads Search Certified
Google
Id: 52886125
AI-Powered Performance Ads Certification
Google
Id: 52886125
Google Ads – Measurement Certification
Google
Id: 52886125