Demystifying Google Ads Quality Score
In this article, we will unravel what Google Ads Quality Score is exactly, why it is important, and how you can improve it to optimize your advertising campaigns.
Category Ads
Max Performance Campaigns (PMax): What They Are and How They Work
Max Performance is a new type of Google Ads campaign designed to help advertisers optimize their online advertising campaigns. This feature is aimed at enhancing campaign performance and maximizing return on investment (ROI) for advertisers. In this article, we’ll explain…
How a Display Network Works
A display network is an online advertising platform that enables advertisers to showcase visual ads, such as images, videos, and graphic banners, across websites and mobile applications throughout the web. The functioning of a display network relies on placing ads…
What is ‘lead nurturing’? How does it work?
Lead nurturing is a marketing strategy focused on building long-term relationships with potential customers or leads. The idea behind lead nurturing is to keep leads interested and engaged with the brand so that they eventually become loyal customers. What is…