Demystifying Google Ads Quality Score
In this article, we will unravel what Google Ads Quality Score is exactly, why it is important, and how you can improve it to optimize your advertising campaigns.
The top 5 email marketing platforms
Discover the top email marketing platforms to boost your digital strategies.
Max Performance Campaigns (PMax): What They Are and How They Work
Max Performance is a new type of Google Ads campaign designed to help advertisers optimize their online advertising campaigns. This feature is aimed at enhancing campaign performance and maximizing return on investment (ROI) for advertisers. In this article, we’ll explain…
Optimizing Images on a Website
Image optimization is a crucial element in improving a website’s performance and loading speed. High-quality images are vital for a visually appealing site but can negatively impact loading times. In this article, we’ll delve into the essential aspects of image…
CDN: What It Is and How It Works
A CDN (Content Delivery Network) is a network of servers distributed worldwide used to store and deliver web content. Using a CDN can significantly improve the website’s loading speed, which can have a positive impact on user experience and page…
What You Need to Know About OpenGraph
OpenGraph is a protocol that enables web developers to add metadata to a web page to enhance its appearance on social networks and other websites. OpenGraph metadata includes information about the title, description, and image of a web page and…
How a Display Network Works
A display network is an online advertising platform that enables advertisers to showcase visual ads, such as images, videos, and graphic banners, across websites and mobile applications throughout the web. The functioning of a display network relies on placing ads…
These are the 10 latest changes in Google’s algorithm
Google is the most widely used search engine worldwide, responsible for over 90% of web searches. To maintain its position as the leader in the search engine market, Google is continually updating its algorithm to enhance the quality of search…
Difference between ‘plan’ and ‘strategy’ in digital marketing
In the world of digital marketing, it's common to encounter two terms that are sometimes used interchangeably: digital marketing strategy and digital marketing plan.
What are cookies?
Cookies are text files that store information about a user's activity on a website. They can enhance the user experience and personalize advertisements.